Should I Or Should I Not? 6 Cases Of Social Media Marketing Ethics You Should Be Aware Of!

Thu Jul 27, 2017 9:39 am in General

page 1 / 1

Should I Or Should I Not? 6 Cases Of Social Media Marketing Ethics You Should Be Aware Of!

Social marketing and networking are ways to use social networks in order to create a positive business presence. No longer is social media just for interaction. It’s an effective and popular marketing tool.
Facebook, Instagram, and other platforms have helped to launch and develop several companies worldwide. In fact, many modern businesses cannot function properly unless they have an effective online presence.
Of course, when something becomes so popular, there are a few ethical guidelines to follow. This is so that none of the involved parties face exploitation or fraud.
All too often, customers complain about the downsides of online shopping. It’s difficult to exchange items, for example. Sellers also find themselves scammed by unscrupulous clients.
Hence, below are a few social marketing ethics every social media user should know of. It is important to follow these guidelines in order to have a positive buying/selling experience online:

1. Respect For Privacy
The first and foremost ethical rule for any social marketing department is to respect the privacy of their potential customers. Nothing is more irritating than a telemarketer’s call to most people. The same is the case when one is on social media. Directly spamming the inboxes and messages folders of your consumer base will only turn off your leads.
Additionally, a business should not interfere in the private life of any individual. This includes posting on someone’s personal page.
Unless it’s a simple thank you for a good review or informing about them winning a competition, no one wants business advertising on their profile. It’s rarely a good idea to become too familiar, either.
A business needs to make sure they’re not being too pushy. If they feel a certain product is perfect for a customer, perhaps inboxing or directly posting once is allowable. More than this is probably not acceptable.
There is an ever-growing trend of extracting Facebook or LinkedIn data in order to build up email lists. A business should assure the customers that they do not practice this unethical exploitation, and keep their word.

2. Making Use Of Auto Software Or Spam
Using forum boards is another way of social marketing. Many companies and businesses make use of this along with social media posts to boost their sales and exposure.
Some marketing departments may think that the easy and effective way of building themselves online is quantity over quality. As a result, they use automatic software to increase their Facebook friends, Twitter followers, or YouTube viewers.
However, spamming a forum or buying followers would actually drive genuine customers away from your company altogether. This is also a sign of business scammers.
Social networks are now also actively weeding out such spammers and banning them altogether. Hence, a business should always strive to adopt an organic following and organic growth.
The best way for a business to grow through social networking is to approach people directly and organically. They can do this by holding online competitions, giveaways, etc.

4. Being Careful with Marketing Campaigns
If a business is new to the social media marketing game, they should be wary of establishing a marketing campaign right away. For now, it is enough that the content appear attractive and tempting to potential clients.
In order for content to be productive, the product should be up to the mark. No one is going to repeat a purchase if they aren’t happy with the first one. What’s more, negative reviews are a very real deal in the world of social marketing/networking.
When marketing within an online social forum, one should take care not to mislead their audience. There is no point in having clickbait titles if there isn’t much to offer. This quickly irritates people and turns them off the name of a company or page.
The case of the Fyre Festival debacle earlier this year is one example of how content never outweighs the actual product. Being careless in this regard can lead to PR, financial, and social disaster.

4. Staying Away From Biases
Marketers should stay away from any kind of bias and discrimination. This leaves a bad taste in the mouth of even those who are not targeted. For those affected by the bias, a business would lose customers just through their marketing stance.
Negative religious, racial, ethics, political and even cultural bias could even come out inadvertently in a marketing campaign. One needs to be on top of the present day news as well as several aspects of cultural sensitivity.
Social media marketing managers end up defaming the companies they represent by just one wrong post or tweet. They can even get fired for such mismanagement or social media gaffes.

5. Maintaining Respect
At the end of the day, the people posting online are real human beings. If someone is expressing their beliefs in a polite manner, there is no need to lynch them as a company or an individual.
Treating every post, comment, and critique that comes your way with class, honesty, and integrity is usually much appreciated. A business can actually end up making waves if they have a decent response to someone being harsh with them.

6. Copyright Laws
Finally, a business should be acutely aware of the copyrights and legal issues involved in anything they’re posting or sharing online. These are much stricter for companies than individuals and can have far-reaching consequences if neglected.
Social media marketing managers should study media law very carefully. They should also pay close attention to issues of copyright, privacy, intellectual property, etc. this can save them from serious legal problems in the future.

Wrapping Up…
For a manager who is a complete novice at social marketing or networking, the best way is to think of online like Dissertation Crown forums as a community. Buyers, sellers, and other stakeholders meet within forums and experience the ups and downs within them.
There are many advantages to living in a community, such as connections and lasting relationships, but there are boundaries too. One has to respect these boundaries and work within them in order to be successful and respected.

Re: Should I Or Should I Not? 6 Cases Of Social Media Marketing Ethics You Should Be Aware Of!

cool post for the y

Re: Should I Or Should I Not? 6 Cases Of Social Media Marketing Ethics You Should Be Aware Of!

(Sign in or sign up to post a reply.)
page 1 / 1


22086 posts

6036 threads

Members: 137324

Latest Member: AyHaM626

Online: 11